In conjunction with the ceremony, the MRF launched a campaign for new and prospective members attending Sturgis. "Through market research and member feedback, we learned that we had a great opportunity at Sturgis to communicate the importance of what this organization stands for," said Megan Ekstrom, MRF Vice President of Government Affairs & Public Relations. "Under Hardtail's leadership, we have doubled own on our efforts to improve the value of what we deliver to our membership, and we want to use this significant occasion to highlight that."
A new brochure aggressivelystating, "YOUR RIGHTS, YOUR LIFESTYLE, YOUR MOTORCYCLE: UNDER SIEGE" complements the promotional campaign, a video, and a one-time discount for new members. The brochure includes a letter from Hardtail highlighting past accomplishments and offers a plain and simple look at what the MRF does and why".
Your Massachusetts Motorcycle Association reminds riders that the MRF is the only organization in Washington D.C. made up of riders fighting for our own rights. Motorcycle Rights Organizations from around the United States set the Legislative Agenda for the organization, not insurance companies and corporate bureaucrats.
The thousands of volunteer members of your MMA and MRF offer their sincere congratulations to Kirk "Hardtail" Willard on a well-deserved honor, and encourage you to join us in the continuing fight to retain our freedoms.